|
Create harmony around your brand image and marketing
You may be the best in your field, or have the best
product on the market, but if your target audience perceives
you differently, it may be time to realign and/or reposition
your company’s story.
Building Brand Momentum
is a guided process adopted from the practices
of Fortune 500 advertising agencies.
Marketing U partners with your senior executives
to facilitate then
through a strategic planning process that creates
harmony around your brand image and marketing
objectives.
Your senior executives engage in a process that explores your firms vision and brand identity. The team discovers how to . . .
- Clearly define company vision, objectives and
target marketing statement;
- Communicate company promise;
- Speak more effectively to key customers;
- Lay claim to your firm's unique message in the marketplace.
This workshop benefits organizations that are . . .
- Launching a new business idea, service, or product;
- Dissatisfied with their current marketing and promotional
materials;
- Interested in attracting a broader or more specific
audience or clientele;
- Experiencing a slump in sales due to increased competition
or stagnant client base.
Facilitator: Debra
Valle, MCC
|
